Data Quality & Master Data Management (MDM)
- Howard Morgenstern
- Nov 22, 2024
- 2 min read
Updated: Jan 10

Data Quality
Data quality management is to ensure that the data being used across an organization is accurate, consistent, reliable, and timely. Poor data quality can lead to incorrect business insights, flawed decision-making, and operational inefficiencies. Garbage in = Garbage out.
Why is Data Quality important?
Providing clean, accurate, and reliable data that is fit for purpose, ensuring that the business can confidently rely on data for decision-making, analytics, and day-to-day operations will help with:
- Reduction of errors and data duplication.
- Increased efficiency by minimizing rework or remediation efforts.
- Improved customer experience and trust through accurate, consistent data.
Master Data Management (MDM)
MDM aims to create a single, consistent, and authoritative source of truth for key business entities (like customers, products, employees, suppliers) across the organization. It ensures that master data—core, essential business information—is harmonized and available across all systems and departments.
Both Data Quality and MDM help establish trust in data, minimize errors, and enhance operational efficiency and analytics. They serve as foundational components for effective decision-making and data-driven business processes.
Why is MDM important?
Creating a consistent, single version of critical business data entities (master data) across the organization, enabling accurate reporting, improved analytics, and seamless operations with help;
- Enhance data consistency and data integrity across systems.
- Support regulatory compliance by ensuring proper management of key data entities.
- Facilitate a unified view of important data (e.g., single customer view) for improved decision-making and operational efficiency.
Components
Data Quality Components
Data Profiling: Understanding the structure, content, and quality of data. This involves evaluating data sets to ensure completeness, accuracy, and relevance.
Data Cleansing: Identifying and correcting errors in the data (e.g., duplicates, inaccuracies, inconsistencies).
Data Validation: Ensuring that data meets defined standards, rules, and formats before it's used.
Data Monitoring: Continuous tracking of data quality metrics to detect and resolve issues in real-time.
Data Lineage: Tracing the origin of data and its journey through systems to ensure its integrity and accuracy.
Master Data Management Components
Master Data Domains: Core entities like customers, products, employees, suppliers, locations, etc., that are shared across systems and processes.
Data Integration: Bringing together data from disparate systems and databases to create a unified view of master data.
Data Governance: Establishing policies, rules, and roles to maintain the quality, security, and privacy of master data.
Data Harmonization: Resolving conflicts and inconsistencies in data from different sources, ensuring a single version of the truth.
Data Stewardship: Assigning responsibility to specific individuals or teams to manage and maintain master data quality.
Data Hierarchy Management: Managing relationships between different master data entities (e.g., customers to products).
Together, Data Quality and MDM aim to establish high levels of trust in organizational data, ensuring it is clean, consistent, and ready for use in strategic initiatives such as analytics, reporting, and customer management. These efforts support the broader goal of turning data into a valuable and reliable asset that drives business value, reduces costs, and enhances decision-making.
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